Showing items 21 - 28 of 28

Revisiting the substantiality criterion: from ethnic marketing to market segmentation

- Pires, Guilherme D., Stanton, John, Stanton, Patricia

The interaction of foreign direct investment with electronic commerce in less developed countries

- Pires, Guilherme D., Stanton, John, Salavrakos, Ioannis-Dionysios

Need for a linked-emic approach in domestic marketing

- Stanton, John, Pires, Guilherme D.

Revisiting the substantiality test: from ethnic marketing to market segmentation

- Pires, Guilherme D., Stanton, John

The internet, consumer empowerment and marketing strategies

- Pires, Guilherme D., Stanton, John, Rita, Paulo

Ethnic marketing: accepting the challenge of cultural diversity

- Pires, Guilherme D., Stanton, P. John

The relationship between technology adoption and strategy in business-to-business markets. The case of e-commerce

- Pires, Guilherme D., Aisbett, Janet

Ethnic marketing ethics

- Pires, Guilherme D., Stanton, John

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