- Pires, Guilherme D., Stanton, John
- Pires, Guilherme D., Aisbett, Janet
Ethnic marketing: accepting the challenge of cultural diversity
- Pires, Guilherme D., Stanton, P. John
The internet, consumer empowerment and marketing strategies
- Pires, Guilherme D., Stanton, John, Rita, Paulo
Need for a linked-emic approach in domestic marketing
- Stanton, John, Pires, Guilherme D.
Revisiting the substantiality test: from ethnic marketing to market segmentation
- Pires, Guilherme D., Stanton, John
The interaction of foreign direct investment with electronic commerce in less developed countries
- Pires, Guilherme D., Stanton, John, Salavrakos, Ioannis-Dionysios
Revisiting the substantiality criterion: from ethnic marketing to market segmentation
- Pires, Guilherme D., Stanton, John, Stanton, Patricia
- Rehman, Muqqadas, Dean, Alison M., Pires, Guilherme D.
Ethnic marketing: culturally sensitive theory and practice
- Pires, Guilherme D., Stanton, John
Revisiting ethnic marketing ethics
- Pires, Guilherme D., Stanton, John
- Cheung, Rachel Shuk Yee, Pires, Guilherme D.
Towards a rigorous conceptual framework for examining international medical travel
- Chow, Chi Lei Julie, Pires, Guilherme D., Rosenberger III, Philip J.
The moderating effect of cost orientation on RMO adoption in the hospitality industry
- Lee, Howard C. W., Pires, Guilherme D., Rosenberger III, Philip J.
Conceptualising the effect of brand love on consumers' repurchase intentions for consumer products
- Suetrong, Prapatsorn, Pires, Guilherme D., Chen, Tom
Exploring the effect of social media marketing on consumer-brand engagement
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.
Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong
- Lau, Tommy, Cheung, Man Lai, Pires, Guilherme D., Chan, Carol
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.
Ethnic marketing: theory, practice and entrepreneurship
- Pires, Guilherme D., Stanton, John
Issues in consumer-based brand equity and agenda for future research
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J., de Oliveira, Mauro Jose
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