Testing of a model evaluating e-Government portal acceptance and satisfaction

- Lai, Cora Sio Kuan, Pires, Guilherme

Cross-cultural issues in domestic ethnic marketing: an approach to address a research gap

- Stanton, John, Pires, Guilherme

Marketing issues in healthcare research

- Pires, Guilherme, Stanton, John

The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance

- Gordon, Tsui Luen On, Pires, Guilherme, Stanton, John

The relevance of minority ethnic groups for marketing: a research framework

- Pires, Guilherme, Stanton, John, Stanton, Patricia

Macro issues in electronic commerce and foreign direct investment

- Pires, Guilherme, Stanton, John

A decision-making framework for adoption of e-procurement

- Aisbett, Janet, Lasch, R., Pires, Guilherme

A decision-making framework for adoption of e-procurement

- Aisbett, Janet, Lasch, Rainer, Pires, Guilherme

Influences on the perceived risk of purchasing online

- Pires, Guilherme, Stanton, John, Eckford, Andrew

Identifying and reaching an ethnic market: methodological issues

- Pires, Guilherme, Stanton, John, Cheek, Bruce

Ethnic marketing sensitivity: reconciling rigorous theory with pragmatism

- Pires, Guilherme, Stanton, John