/
Home loans and Muslims – an Australian perspective
- Jeffrey, Reyaz, Pires, Guilherme, Rosenberger III, Philip J.
Discovering ethnic minority business research directions using text mining and topic modelling
- Moro, Sérgio, Pires, Guilherme, Rita, Paulo, Cortez, Paulo, Ramos, Ricardo F.
The role of social media elements in driving co-creation and engagement
- Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J., Leung, Wilson K.S., Chang, Man Kit
A cross-cultural case study of consumers' communications about a new technological product
- Moro, Sergio, Pires, Guilherme, Rita, Paulo, Cortez, Paulo
The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge
- Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J.
A text mining and topic modelling perspective of ethnic marketing research
- Moro, Sérgio, Pires, Guilherme, Rita, Paulo, Cortez, Paulo
Examining the consumption of financial products by Muslim consumers in Australia
Insights of Resilience to Crisis in the Airline Industry
- Komutanont, Warakorn Pom, Pires, Guilherme
The Moderating Effect of Cost Orientation on RMO Adoption in the Hospitality Industry
- Lee, Howard C. W., Rosenberger III, Philip J., Pires, Guilherme
Ethical business practices and consumers' purchase intentions for a fast moving consumer good in Hong Kong
- Leung, Sai Yiu Francis, Pires, Guilherme, Rosenberger III, Philip J.
On the need for research that provides reliable insights into the future
- Pires, Guilherme
Conceptualising the application of relationship marketing orientation to the internal business environment
- Pires, Guilherme, Cheung, Rachel Shuk Yee
Driving the SME shopfront retail innovation development process
- Rosenberger III, Philip J., Pires, Guilherme, Merrilees, Bill
Managerial perceptions of relationship marketing effectiveness on perceived business performance in the Hong Kong information and communication technology industry
- Tong, Toni Maria, Rosenberger III, Phillip J., Pires, Guilherme
Assessing connectivity in ICT-driven consumer empowerment
- Pires, Guilherme, Rita, Paulo, Stanton, John
Assessing relevancy of ICT driven consumer empowerment for business
Influences on Macao's e-government portal adoption
- Lai, Cora Sio Kuan, Pires, Guilherme
Relationship quality and continuous education: a study of fee-paying students in Hong Kong
- Narwani, Sangeeta, Pires, Guilherme
Testing of a model evaluating e-government portal acceptance and satisfaction
Consumer empowerment: a conceptual process model
- Pires, Guilherme, Stanton, John
Are you sure you would like to clear your session, including search history and login status?