NeuroIS for decision support: The case of filmmakers and audience test screenings
- Creator: Pelzer, Sandra , Adam, Marc T. P. , Weaving, Simon
- Resource Type: conference paper
- Date: 2019
The cinematic moment: improving audience testing of movies
- Creator: Weaving, Simon , Pelzer, Sandra , Adam, Marc T. P.
- Resource Type: journal article
- Date: 2018