Managing innovation capability and co-creative interaction with customers to achieve superior firm performance
- Creator: Ngo, Liem Viet , O'Cass, Aron George
- Resource Type: book chapter
- Date: 2009
Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance
- Creator: Weerawardena, Jay , O'Cass, Aron George , Julian, Craig
- Resource Type: journal article
- Date: 2006