Communicating product size using sound and shape symbolism
- Creator: Baxter, Stacey M. , Ilicic, Jasmina , Kulczynski, Alicia , Lowrey, Tina
- Resource Type: journal article
- Date: 2015
Phonetic symbolism and children's brand name preferences
- Creator: Baxter, Stacey , Lowrey, Tina
- Resource Type: journal article
- Date: 2011