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Integrating cognitive process and descriptive models of attitudes and preferences
- Hawkins, Guy E., Marley, A. A. J., Heathcote, Andrew, Flynn, Terry N., Louviere, Jordan J., Brown, Scott D.
The best of times and the worst of times are interchangeable.
The importance of social product attributes in consumer purchasing decisions: a multi-country comparative study
- Auger, Pat, Devinney, Timothy M., Louviere, Jordan J.
Do social product features have value to consumers?
- Auger, Pat, Devinney, Timothy M., Louviere, Jordan J., Burke, Paul F.
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