Context-induced placebo effects - an investigation of contrast effects in response expectations and actual product efficacy
- Creator: Köcher, Sören , Holzmüller, Hartmut H.
- Resource Type: journal article
- Date: 2019
Spillover effects in marketing: integrating core research domains
- Creator: Raufeisen, Xenia , Wulf, Linda , Köcher, Sören , Faupel, Ulya , Holzmüller, Hartmut H.
- Resource Type: journal article
- Date: 2019
Evaluation of comprehensive social innovation projects: the case of a local German start-up initiative
- Creator: Dotterweich, Christoph , Rosenberger III, Philip J. , Holzmüller, Hartmut H.
- Resource Type: conference paper
- Date: 2016
Investigating mere-presence effects of recommendations on the consumer choice process
- Creator: Köcher, Sören , Jannach, Dietmar , Jugovac, Michael , Holzmüller, Hartmut H.
- Resource Type: conference paper
- Date: 2016