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Context-induced placebo effects - an investigation of contrast effects in response expectations and actual product efficacy
- Köcher, Sören, Holzmüller, Hartmut H.
Spillover effects in marketing: integrating core research domains
- Raufeisen, Xenia, Wulf, Linda, Köcher, Sören, Faupel, Ulya, Holzmüller, Hartmut H.
Evaluation of comprehensive social innovation projects: the case of a local German start-up initiative
- Dotterweich, Christoph, Rosenberger III, Philip J., Holzmüller, Hartmut H.
Investigating mere-presence effects of recommendations on the consumer choice process
- Köcher, Sören, Jannach, Dietmar, Jugovac, Michael, Holzmüller, Hartmut H.
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