- Title
- Endangered genre: English language television drama in Singapore
- Creator
- Aquilia, Pieter
- Relation
- Media International Australia Incorporating Culture and Policy: Quarterly Journal of Media Research and Resources Vol. 115, p. 71 - 81
- Relation
- http://www.uq.edu.au/mia/2005-issues#115
- Publisher
- University of Queensland
- Resource Type
- journal article
- Date
- 2005
- Description
- For 40 years, the Singapore government has successfully promoted the English language for its citizens to operate in an international Western economy. However, English-language television drama, with no cultural-linguistic roots in Singapore’s multi-Asian society, has been heavily criticised for its lack of quality in comparison to its successful Chinese-language counterpart. A case study of the prime-time drama @Moulmein High demonstrates how state involvement in English-language television has an impact on drama’s content, popularity and commercial aims. This paper explores whether a television network endowed with the responsibility of maintaining a national value system can produce a TV drama series able to win favour with an increasingly English-educated local audience, and whether the drama can translate to television markets outside Singapore.
- Subject
- English language; Singapore; television drama; government involvement
- Identifier
- http://hdl.handle.net/1959.13/926770
- Identifier
- uon:9937
- Identifier
- ISSN:1329-878X
- Language
- eng
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