- Title
- Examining the antecedents of group-oriented travel behaviour to large-scale events: a conceptual model and propositions
- Creator
- Regan, Nicole; Carlson, Jamie; Rosenberger III, Philip J.
- Relation
- Australian and New Zealand Marketing Academy Conference 2009 (ANZMAC 2009). Proceedings of the Australian and New Zealand Marketing Academy Conference 2009 (Melbourne 30 November - 2 December, 2009)
- Relation
- http://www.duplication.net.au/ANZMAC09/Menu.html
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Resource Type
- conference paper
- Date
- 2009
- Description
- Major large-scale events, such as the Olympics and Ashes cricket series, attract tourists, resulting in increased consumer spending on accommodation, food and recreational activities. Formalised, fan-group event-tourism organisations - e.g. The Barmy Army and The Fanatics - play an increasingly visible role in organising fan-group travel to major sporting events around the world. However, a lack of understanding exists regarding attitudes and motivations to engage in group-oriented, event-based travel behaviour. A theoretical framework is presented that posits travel motivation, enduring involvement, fan identity and destination-image as significant factors influencing group-oriented, event-based travel intentions. Propositions to guide future research are also presented.
- Subject
- tourism; travel motivation; destination image; involvement; fan identity; event-based tourism; groups
- Identifier
- uon:9168
- Identifier
- http://hdl.handle.net/1959.13/920510
- Identifier
- ISBN:1863081585
- Full Text
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