Children's band-related social interaction: a preliminary investigation into the impact of age, sex and birth-order

Title: Children's band-related social interaction: a preliminary investigation into the impact of age, sex and birth-order
Creator: Baxter, Stacey
Relation: Australia and New Zealand Marketing Academy Conference 2008 (ANZMAC 2008). Australia and New Zealand Marketing Academy Conference 2008: Shifting the Focus from Mainstream to Offbeat (Sydney, N.S.W. 1-3 December, 2008)
Relation: http://www.anzmac2008.org/_Proceedings/papers.html
Publisher: 2008 Conference Secretariat/Promaco Conventions
Resource Type: conference paper
Date: 2008
Description: This paper examined the role that age, sex and birth order play in children's brand-oriented verbal interaction. Results indicated that children's age and sex have an important impact of verbal brand-related discussion with both parents and peers. Findings suggest that as children get older they participate in more brand related discussion with peers than with parents. It is also found that for the selectcd test brands, males participate in more brand related discussion than females. It is suggested that future research be undertaken to examine at a greater range of brands, in particular brands conducive to brand-related social interaction. In addition, the inclusion of both male-oriented and female-oriented brands should be considered
Subject: children; age; sex; brands
Identifier: uon:6088
Identifier: http://hdl.handle.net/1959.13/802429
Identifier: ISBN:1863081445
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