In Stars We Trust – A Note on Reputation Portability Between Digital Platforms

Title: In Stars We Trust – A Note on Reputation Portability Between Digital Platforms
Creator: Hesse, Maik; Teubner, Timm; Adam, Marc T. P.
Relation: Business & Information Systems Engineering Vol. 64, Issue 3, p. 349-358
Publisher Link: http://dx.doi.org/10.1007/s12599-021-00717-9
Publisher: Springer
Resource Type: journal article
Date: 2021
Description: Complementors accumulate reputation on an ever-increasing number of online platforms. While the effects of reputation within individual platforms are well-understood, its potential effectiveness across platform boundaries has received much less attention. This research note considers complementors’ ability to increase their trustworthiness in the eyes of prospective consumers by importing reputational data from another platform. The study evaluates this potential lever by means of an online experiment, during which specific combinations of on-site and imported rating scores are tested. Results reveal that importing reputation can be advantageous – but also detrimental, depending on ratings’ values. Implications for complementors, platform operators, and regulatory bodies concerned with online reputation are considered.
Subject: reputation portability; platforms; trust; sharing economy; online experiment
Identifier: http://hdl.handle.net/1959.13/1483464
Identifier: uon:51110
Identifier: ISSN:2363-7005
Rights: x
Language: eng
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