- Title
- Customer Outcome Framework for Blockchain-based Mobile Phone Applications
- Creator
- Liow, Melissa; Sa, Li; Foong, Yeap Peik
- Relation
- Principles and Practice of BlockChains p. 155-182
- Publisher Link
- http://dx.doi.org/10.1007/978-3-031-10507-4_8
- Publisher
- Springer
- Resource Type
- book chapter
- Date
- 2023
- Description
- Blockchain-based mobile phone applications (BMPAs) have been growing rapidly in the digital economy. Along with the increase in BMPA users, the number of businesses accepting blockchain-based mobile payment modes is on the rise. BMPAs present great opportunity for businesses to increase their selling of products and forge customer loyalty. BMPAs chronologically record transactions and track assets through shared distributed ledgers in a network. The functions of BMPAs include making a reservation, booking a flight or a hotel room, entering into a contractual agreement, sending and receiving money, and making payments for products and services [1]. This technology permits trailing the ownership of assets and the right to use when leased to a third party. Anything of value can be recorded, trailed, leased, and exchanged on BMPAs. Replica records of these transactions are seamlessly shared with participating agents in a network. While BMPA technology is still in its embryonic stages, airlines, hotels, restaurants, travel agencies, and other retail businesses find that by embracing the blockchain technology in their operations, the stakeholders will collectively gain value from its usage.
- Subject
- artifical intelligence (AI); blockchain; Hedonic value; metaverse; repeat customers; utilitarian value
- Identifier
- http://hdl.handle.net/1959.13/1481069
- Identifier
- uon:50635
- Identifier
- ISBN:9783031105074
- Language
- eng
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