- Title
- The design brief framework for a new design in a new market: an autism escape in the public environment
- Creator
- Pomana, Andrei
- Relation
- University of Newcastle Research Higher Degree Thesis
- Resource Type
- thesis
- Date
- 2021
- Description
- Research Doctorate - Doctor of Philosophy (PhD)
- Description
- BACKGROUND: The nexus between the quality of design brief and design outcome might be said to approach that of an axiom; it is certainly the case that poor design briefs deliver sub optimal design outcomes. Given their importance to the work of designers it would be expected that the nature and suitability of design briefs would be a fertile area of academic attention. Design creation and therefore design briefing is dependent on external factors, such as the availability of precedents and the newness of the market in which the product is intended to function. Yet to date, no systematic enquiry has been undertaken to understand the structure and constitution of design briefs in relation to these two external variables. CONTEXT: Autism is a lifelong neurological developmental disorder that results in difficulties in social integration for sufferers due to deficiencies in their ability to communicate, restrictive repetitive patterns of behaviours and sensory processing disorders. Due to the multitude of demands, public environments are shown to be particularly problematic for individuals on the spectrum. Research reveals that providing temporary relief from stimuli allows people with autism to re-engage with activities that can be otherwise unapproachable without a safety net. Due to the lack of a practical design solution and the absence of a market for this demand, the product that results from the design response to the need for a temporary relief for people with autism in the public environment represents a new design that has the potential to open a new market (new design in a new market). GAP: A systematic literature review of the current state of the art has revealed that the existing models for design briefing do not discriminate between different types of designs. As a result, present design brief frameworks can omit content that could have a significant impact on design outcomes for new products in new markets. AIM: The study develops a design brief model for a project that represents a new design in a new market. This is accomplished by describing and structuring the contents of a newly created design brief for an autism escape in the public environment (representing a new design in a new market) and validating it through comparison with existing design brief frameworks. METHODOLOGY: This research uses the theoretical perspective of developmental research. Through this research mechanism, the study defines and validates practice that has not been formally examined. Using the steps of developmental research, it constructs the design brief for a new design in a new market. The research is structured in two phases: development and evaluation. The first phase generates the general design brief model for a new product in a new market within the context of an escape for people with autism in the public environment by interviewing experienced practitioners in design and autism therapy (simulating a designer/client construction of the brief). The second phase evaluates the developed design brief and design brief framework. This phase analyses the response to the formulated design task together with the framework used to determine the design brief in order to reveal the impact and validity of the new design brief model. FINDINGS: The study finds significant differences between the design brief framework for new designs in new markets and current design brief models (which largely correspond to incremental or significant improvements upon existing designs). These differences include: quality and quantity of information, spatial and temporal definition, competitor/existing solutions, market metrics, company/brand information and design implementation.
- Subject
- design brief; new design; public environment; innovation design; autism; innovation brief; escape space; design for autism; retreat space; architecture for autism; autism escape
- Identifier
- http://hdl.handle.net/1959.13/1468456
- Identifier
- uon:48053
- Rights
- Copyright 2021 Andrei Pomana
- Language
- eng
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| View Details Download | ATTACHMENT01 | Thesis | 3 MB | Adobe Acrobat PDF | View Details Download | ||
| View Details Download | ATTACHMENT02 | Abstract | 275 KB | Adobe Acrobat PDF | View Details Download |