- Title
- With great power comes great responsibility: Repositioning gender (in)equality as men's burden or men's responsibility
- Creator
- Hardacre, Stephanie L.; Subašić, Emina
- Relation
- TPM - Testing, Psychometrics, Methodology in Applied Psychology Vol. 29, Issue 1, p. 97-122
- Publisher Link
- http://dx.doi.org/10.4473/TPM29.1.8
- Publisher
- Centro per l'Informazione Scientifica Economica Sociale (C I S E S)
- Resource Type
- journal article
- Date
- 2022
- Description
- The responsibility for addressing gender inequality typically falls on women. More recently, evidence has shown that solidarity-based framing is a starting point for increasing men’s support of gender equality efforts. This paper moves beyond these women’s issue and solidarity approaches to examine whether positioning men as being either responsible for addressing inequality (Experiment 1; N = 258) or being directly affected by inequality themselves (Experiment 2; N = 543), shapes men’s (and women’s) attitudes towards male and female leaders promoting gender equality and their mobilisation towards this cause. In Experiment 1, men evaluated male and female leaders as more prototypical and higher in leadership identification under common cause compared to women’s issue frames (and also compared to men’s responsibility frames for leadership identification). In Experiment 2 all participants evaluated (male) leaders more positively under common cause and covictimisation framing compared to men’s victimisation framing. Contrary to predictions, men’s (Experiments 1-2) and women’s (Experiment 2) collective action intent remained stable across message frames. Yet when it comes to mobilisation, in Experiment 2 women showed solidarity more readily (i.e., were committed to gender equality across frames) while men’s mobilisation was dependent on men being directly victimised. We discuss practical and theoretical implications of mobilising support for gender equality, and important caveats of increasing male allies’ involvement in the movement.
- Subject
- gender equality; leadership; collective action; message framing; solidarity action; covictimization; social change; SDG 5; SDG 10; Sustainable Development Goals
- Identifier
- http://hdl.handle.net/1959.13/1454003
- Identifier
- uon:44800
- Identifier
- ISSN:1972-6325
- Language
- eng
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Goal 10: Reduced Inequalities