Sticking to the social mission: microinsurance in bottom of the pyramid markets

Title: Sticking to the social mission: microinsurance in bottom of the pyramid markets
Creator: Elango, B.; Chen, Stephen; Jones, Jim
Relation: Journal of General Management Vol. 44, Issue 4, p. 209-219
Publisher Link: http://dx.doi.org/10.1177/0306307018822592
Publisher: Sage
Resource Type: journal article
Date: 2019
Description: The purpose of this article is to understand what drives social enterprises in bottom of the pyramid (BOP) markets to stick to or drift away from their social mission. Based on an analysis of 192 microinsurance operators in 26 emerging markets, we find that (1) when donors are involved in the operations of the social enterprise, this leads to a greater commitment to the social mission and (2) social enterprises located in countries with poorly performing governments tend to have a lower commitment to their social mission. Given the need for social services in such countries, we offer some suggestions to increase the chances of social enterprises staying committed to their social mission.
Subject: bottom of the pyramid; donor involvement; emerging markets; microinsurance; social enterprises; social mission orientation; state fragility; SDG 8; Sustainable Development Goals
Identifier: http://hdl.handle.net/1959.13/1445384
Identifier: uon:42573
Identifier: ISSN:0306-3070
Language: eng
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