- Title
- Customer perceived value in periodic hallmark events: conceptualisation and impacts on customer outcomes
- Creator
- Olivier, Lizette
- Relation
- University of Newcastle Research Higher Degree Thesis
- Resource Type
- thesis
- Date
- 2021
- Description
- Research Doctorate - Doctor of Philosophy (PhD)
- Description
- Periodic hallmark events (PHEs) are fundamental in triggering the growth of communities and destinations by attracting tourists to the host destination. However, a lack of understanding exists regarding the various benefits that PHE tourism customers value from a PHE consumption experience. To address this gap, this study sought to conceptualise how customers who travel to such PHEs perceive and derive value within this leisure consumption context and determine how such assessments influence customer attitudinal and behavioural responses, including customer satisfaction, behavioural intentions, destination image and subjective well-being. Following a mixed-method process, this study collected data across two research phases. Phase 1 involved qualitative semi-structured interviews with 12 event experts and 16 PHE customers. Informed by the findings from Phase 1, a theoretical framework labelled Framework for Value Creation in Periodic Hallmark Events was formulated and tested in Phase 2 via a survey across three separate studies. In total, 1,218 completed surveys provided the basis for empirical analysis across each of the three studies via partial least squares structural equation modelling. The findings indicated that the EVENTVAL construct is formed by multiple constituent dimensions that reflect benefits that influence various customer attitudinal and behavioural outcomes. In addition, moderating effects were largely not detected in relation to event category involvement and event attachment. Managerially, this research provides PHE event managers with the foundations for enhanced PHE customer attitudinal and behavioural outcomes through due consideration being given to the effect of the EVENTVAL construct and its seven customer perceived value dimensions on participants. From a theoretical perspective, this study is the first to conceptualise and operationalise the multidimensional EVENTVAL construct in a PHE setting, and to examine its effect on the customer attitudinal and behavioural outcomes of the PHE tourist. This resulted in the advancement of the Framework for Value Creation in Periodic Hallmark Events. As a result, this research provides a platform for future research investigation in this important field.
- Subject
- periodic hallmark event; customer perceived value; consumption experience; destination image; subjective well-being; event tourism
- Identifier
- http://hdl.handle.net/1959.13/1423909
- Identifier
- uon:37992
- Rights
- This thesis is currenlty under embargo and will be available from 20.12.22, Copyright 2021 Lizette Olivier
- Language
- eng
- Hits: 1704
- Visitors: 1677
- Downloads: 4
| Thumbnail | File | Description | Size | Format |
|---|