We shall fight on the seas and the oceans...we shall: commodification, localism and violence

Title: We shall fight on the seas and the oceans...we shall: commodification, localism and violence
Creator: Scott, Paul
Relation: M/C Journal Vol. 6, Issue 1
Relation: http://journal.media-culture.org.au/journal/past_vol_6.php
Publisher: University of Queensland, Media and Cultural Studies Centre
Resource Type: journal article
Date: 2003
Description: Nick Breuchie’s letter to Tracks reflects an individual’s fight against the popularity of surfing, a popularity that he sees manifested in crowded surf line-ups boosted by the images and rhetoric found in surfing magazines. Beyond surfing magazines, surfing is currently enjoying an ultra-hip status in the world of popular culture: Hollywood has recently reinvigorated the surf movie genre that started with Gidget through putting “chicks on sticks in flicks” in the surfploitation film Blue Crush; surfing scenes open the most recent James Bond film, Die Another Day. Surf fashion is seemingly ubiquitous among youth and their baby boomer parents, and the global surf industry is worth “at least $US7.4bn,” most of which is generated through sales of apparel (Gliddon 20). No longer is surfing for youth; now it is about youth.
Subject: surfing; popular culture; subcultures
Identifier: http://hdl.handle.net/1959.13/34828
Identifier: uon:3729
Identifier: ISSN:1441-2616
Language: eng
Full Text
Reviewed

		Thumbnail	File	Description	Size	Format
View Details Download			SOURCE1	Publisher version (open access)	101 KB	Adobe Acrobat PDF	View Details Download