Optimisation: Defining and exploring a concept to enhance the impact of public health initiatives

- Wolfenden, Luke; Bolsewicz, Katarzyna; Hodder, Rebecca Kate; Fernandez, Maria; Lewis, Cara; Taylor, Natalie; McKay, Heather; Grimshaw, Jeremy; Hall, Alix; Moullin, Joanna; Albers, Bianca; Batchelor, Samantha; Grady, Alice; Attia, John; Milat, Andrew; Bailey, Andrew; Rissel, Chris; Reeves, Penny; Sims-Gould, Joanie; Mildon, Robyn; Doran, Chris; Yoong, Sze Lin; McCrabb, Sam; Kingsland, Melanie; Wiggers, John; Bauman, Adrian; Wyse, Rebecca; Nathan, Nicole; Sutherland, Rachel