- Title
- Towards a conceptualisation of customer perceived value in periodic hallmark events
- Creator
- Olivier, Lizette; Carlson, Jamie; Lyons, Kevin
- Relation
- CAUTHE Conference 2018: Get Smart: Paradoxes & Possibilities. CAUTHE 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events Education and Research (Newcastle, N.S.W. 05-08 February, 2018) p. 756-765
- Publisher
- Council for Australasian Tourism and Hospitality Education (CAUTHE)
- Resource Type
- conference paper
- Date
- 2018
- Description
- Periodic Hallmark Events (PHE) play a vital role in the economic and social well-being of communities and their development. As such, their productivity and performance as perceived by consumers who attend are critical to their long-term success. However, scholarly understanding on the salient dimensions that consumer’s perceive as valuable to them in assessing the customer experience of a PHE is limited. In response, this study seeks to better understand how consumers perceive and evaluate value within the PHE consumption context. This working paper provides a review of marketing and tourism literature to develop a framework of customer perceived value (CPV) in PHE, labelled CPV-PHE. Finally, the paper concludes offering future research directions to empirically test the conceptualisation and suggestions for PHE practitioners to enhance value creating activities at PHE’s.
- Subject
- customer perceived value; periodic hallmark events; festival consumption experience; community events
- Identifier
- http://hdl.handle.net/1959.13/1408510
- Identifier
- uon:35850
- Identifier
- ISBN:9780994514127
- Language
- eng
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