- Title
- Ethnomarketing versus geomarketing: digital landscapes for Indigenous tourism development
- Creator
- McGinnis, Gabrielle; Young, Tamara; Harvey, Mark
- Relation
- CAUTHE Conference 2018: Get Smart: Paradoxes & Possibilities. CAUTHE 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events Education and Research (Newcastle, N.S.W. 05-08 February, 2018) p. 658-663
- Publisher
- Newcastle Business School
- Resource Type
- conference paper
- Date
- 2018
- Description
- While digital platforms may provide certain opportunities for community empowerment in cultural heritage tourism marketing, it is important to consider sociocultural and geographical limitations when developing tourism products and promotion strategies. In this working paper, we examine the concept of 'ethnomarketing' in relation to Indigenous tourism development and propose that 'geomarketing' strategies better accommodate the broad range of Indigenous values and interests. Our paper draws on research conducted with members of both Aboriginal and non-Indigenous communities in the town of Pine Creek in the Northern Territory, Australia. Our findings show that tourism marketing strategies can be more socioculturally sustainable for Aboriginal communities if digital marketing channels provide specific information about destinations, with more generic information about social and cultural groups.
- Subject
- Indigenous tourism; digital landscapes; geomarketing; ethnomarketing; hertiage conservation
- Identifier
- http://hdl.handle.net/1959.13/1404101
- Identifier
- uon:35274
- Identifier
- ISBN:9780994514127
- Language
- eng
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