Strategic readiness

Title: Strategic readiness
Creator: James, Melanie
Relation: The International Encyclopedia of Strategic Communication p. 1555-1558
Publisher Link: http://dx.doi.org/10.1002/9781119010722.iesc0178
Publisher: Wiley
Resource Type: book chapter
Date: 2018
Description: Strategic readiness refers to the alignment of an organization's human capital, information capital, and organizational capital with its strategy (Kaplan & Norton, 2004) and reflects the strategy of organizational learning. The competitive advantages found in modern corporations, nonprofit organizations, and even governmental agencies are increasingly determined by the strategic readiness of their intangible assets. Some intangible assets (such as brands and intellectual property) are easier to leverage and have received considerable management attention during the past two decades. Others such as human, information, and organizational capital have received less attention and often lack strategic readiness. Strategic readiness has until quite recently been strongly associated with the idea of aligning tangible and intangible resources to organizational strategies and strategic plans.
Subject: organizations; human capital; competitive advantages; strategic planning
Identifier: http://hdl.handle.net/1959.13/1403860
Identifier: uon:35225
Identifier: ISBN:9781119010715
Language: eng

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