- Title
- Search engines as opinion leaders
- Creator
- Brady, Dean; Meany, Michael
- Relation
- Creating Space in the Fifth Estate p. 129-143
- Relation
- https://www.cambridgescholars.com/creating-space-in-the-fifth-estate
- Publisher
- Cambridge
- Resource Type
- book chapter
- Date
- 2017
- Description
- Creating Space in the Fifth Estate explores what is new and valued about the digital media environment. The deep and far-reaching changes that are being wrought by the digital revolution are as radical in their effect as the impact of the industrial revolution was in the nineteenth century. While the long-term significance of these changes is uncertain, the nature of the power of differing forms of media offers interesting possibilities for research, as does the potential for a new mainstream space that shares characteristics with older loci of power. This space is not, as this book suggests, merely a space for journalistic endeavors, as shown by contributions here examining a diverse range of communication practices and forms including blogs, journalism, social media, digital literary magazines, disruptive twitter campaigns, and online music production.The book asks a number of questions. What exactly is the fifth estate? What are the power structures that exist there? What is the relationship between the fourth and fifth estates? What do we lose and what do we gain in that transition? How does the fifth estate change various forms of communication? How does the fifth estate constitute new communities and social movements? What about traditional forms that are still finding their niche in the new world? What actions do we as communicators and communication scholars now need to engage with? Why is it important? Creating Space in the Fifth Estate is accessible to scholars and students in a range of academic disciplines, including communication and media studies, sociology, cultural studies, and the arts. It will also appeal to those who work in the media and communication industries
- Subject
- search engines; media; digital media; opinion leaders
- Identifier
- http://hdl.handle.net/1959.13/1393052
- Identifier
- uon:33493
- Identifier
- ISBN:9781443872898
- Language
- eng
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