- Title
- The beginning of value co-creation: understanding dynamics, efforts and betterment
- Creator
- Chen, Tom; Yang, Shirley Ou; Leo, Cheryl
- Relation
- Journal of Service Theory and Practice Vol. 27, Issue 6, p. 1145-1166
- Publisher Link
- http://dx.doi.org/10.1108/JSTP-12-2015-0257
- Publisher
- Emerald
- Resource Type
- journal article
- Date
- 2017
- Description
- Purpose: The purpose of this study aims to understand the beginning of value co-creation by uncovering the roles, efforts, and desired outcomes of employees and how they affect employee responses to their firm's co-creation initiatives. Design/methodology/approach: This study applies a single case study to explore micro- level processes at the beginning of value co-creation informed by a case about how a Taiwanese firm moved from a conventional to a co-creative business model. Findings: The case study findings affirm nine sub-themes that underlie three key themes: Co-creation dynamics, efforts, and betterment. We provide a value co-creation framework that is informed by nine subthemes derived from interview data. Research limitations/implications: Current literature on understanding value co-creation processes focuses on formalized co-creation processes which produce diverse and contextually dependent findings. We contribute to current value co-creation literature by offering convergent insights into the interplay of dynamics, efforts, and betterment experienced by employees transitioning to a value co-creation process. Practical implications: We offer a diagnostic value co-creation checklist and propose three benefits of using the checklist, which can help managers mitigate the uncertainty that arises during the transition from a conventional to a co-creation firm. Originality/value: Our study responds to calls for research to investigate where and when the co-creation of value emerges, value co-creation behavior from employees' point of view, and employees' roles in the co-creation of value.
- Subject
- employee engagement; value co-creation; betterment
- Identifier
- http://hdl.handle.net/1959.13/1387836
- Identifier
- uon:32672
- Identifier
- ISSN:2055-6225
- Language
- eng
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