Bend it like Beckham?: the challenges of reading gender in visual culture

Title: Bend it like Beckham?: the challenges of reading gender in visual culture
Creator: Gill, Rosalind
Relation: Visual Methods in Psychology : Using and Interpreting Images in Qualitative Research p. 29-42
Publisher: Taylor & Francis
Resource Type: book chapter
Date: 2011
Description: It is now nearly 25 years since – on TV screens across the UK – Nick Kamen was seen strolling into a retro-looking launderette and slowly and suggestively removing his clothes, to the soulful soundtrack of Marvin Gaye singing ‘I heard it through the grapevine’. This advert for Levis 501s was so successful that – according to legend – the factories producing the jeans struggled to keep up with the resulting 700 per cent increase in demand. For cultural analysts, however, it was the impact of this advert on representations of men that made it so significant.
Subject: gender; advertising; representations; differences
Identifier: http://hdl.handle.net/1959.13/1355940
Identifier: uon:31566
Identifier: ISBN:9780415483483
Language: eng

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