'I matter and so does she': girl power, (post)feminism and the girl effect

Title: 'I matter and so does she': girl power, (post)feminism and the girl effect
Creator: Koffman, Ofra; Gill, Rosalind
Relation: Youth Cultures in the Age of Global Media p. 242-257
Relation: Studies in Childhood and Youth
Publisher Link: http://dx.doi.org/10.1057/9781137008152_15
Publisher: Palgrave Macmillan
Resource Type: book chapter
Date: 2014
Description: This chapter looks critically at the ‘Girl Effect’, a new trend in global development policy and practice that involves a focus on and address to young women. The idea of the Girl Effect was coined by the corporate giant Nike in the mid-noughties, and had at its heart a bold claim: that girls hold the key to ending world poverty and transforming health and life expectancy in the developing world. It was proposed that a radical new approach was needed to problems of poverty and ill health that seemed intractable, foregrounding the simple injunction to ‘invest in a girl and she’ll do the rest’. ’Girl Effect, noun. The unique potential of 600 million adolescent girls to end poverty for themselves and the world.’ (Nike Foundation, 2011)
Subject: girl power; postfeminism; girl effect; feminism; global development policies
Identifier: http://hdl.handle.net/1959.13/1354021
Identifier: uon:31179
Identifier: ISBN:9781349435517
Language: eng

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