Development and validation of the self-gifting consumer behaviour scale

Title: Development and validation of the self-gifting consumer behaviour scale
Creator: Mortimer, Gary; Bougoure, Ursula Sigrid; Fazal-E-Hasan, Syed
Relation: Journal of Consumer Behaviour Vol. 14, Issue 3, p. 165-179
Publisher Link: http://dx.doi.org/10.1002/cb.1506
Publisher: John Wiley and Sons
Resource Type: journal article
Date: 2015
Description: Self-gifting consumer behaviour (SGCB) is on the rise as consumers seek reward and therapeutic benefits from their shopping experiences. SGCB is defined as personally symbolic, self-communication through special indulgences, which tend to be premeditated and highly context bound. Prior research into the measurement of this growing behavioural phenomenon has been fragmented because of differences in conceptualisation. This research builds upon the prior literature and through a series of qualitative and quantitative studies, develops a valid, multidimensional measure of SGCB that will be useful for future quantitative inquiry into self-gifting consumption.
Subject: self-gifting consumer behaviour; shopping experiences; business; commerce
Identifier: http://hdl.handle.net/1959.13/1339807
Identifier: uon:28341
Identifier: ISSN:1472-0817
Language: eng
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