- Title
- Visual communication design is the centre of the artificial universe
- Creator
- Roxburgh, Mark; Cox, Stephen
- Relation
- CUMULUS Milan 2015 Conference: The Virtuous Circle . Proceedings of the Cumulus Conference (Milano, Italy 03-07 June, 2015) p. 1093-1110
- Relation
- http://cumulusmilan2015.org/proceedings/
- Publisher
- McGraw-Hill Education
- Resource Type
- conference paper
- Date
- 2015
- Description
- This paper reports on a series of research projects undertaken over several years by groups of visual communication design students with the Customer Experience (CX) team at Westpac Bank, Australia's second largest bank by market capitalisation. The premise for running these projects was simple "what value could the visualisation and research skills of visual communication designers bring to the CX design process?" In reporting on these projects the authors argue that the problem solving model of design is increasingly redundant in service economies although note it is a pragmatic way of describing the complexity of design scenarios. More significantly the authors argue that with the growing trend in the use of visualisation techniques, for research and communication in service enterprises, that visual communication design is now the meta design discipline.
- Subject
- visual storytelling; visual research methods; customer experience design; students
- Identifier
- http://hdl.handle.net/1959.13/1328355
- Identifier
- uon:25890
- Identifier
- ISBN:9788838694059
- Language
- eng
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