Experience sharing

Title: Experience sharing
Creator: Chen, Tom; Drennan, Judy; Andrews, Lynda
Relation: Journal of Marketing Management Vol. 28, Issue 13-14, p. 1535-1552
Publisher Link: http://dx.doi.org/10.1080/0267257X.2012.736876
Publisher: Routledge
Resource Type: journal article
Date: 2012
Description: This conceptual paper continues the dialogue advancing the understanding of co-creation of value aligned to the actor-to-actor worldview (Vargo & Lusch, 2011), and builds on the work of Grönroos (2011) and Ramaswamy (2011). We introduce an effort-centric lens that interprets value as embedded in experience that is derived from individual efforts expended in co-creation processes. We conceptualise ‘experience sharing’ as a value creation effort for the direct benefit of others, ‘value-in-experience’ as an effort-based meaning of value creation, and ‘value initiators’ as actors who perform ‘experience sharing’. In turn, we put forward an integrated framework to expand our understanding of ‘co-creative’ interpretation of service provision.
Subject: experience sharing; value initiator; value fulfilment; service provision
Identifier: http://hdl.handle.net/1959.13/1317794
Identifier: uon:23508
Identifier: ISSN:0267-257X
Language: eng
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