- Title
- Experience sharing
- Creator
- Chen, Tom; Drennan, Judy; Andrews, Lynda
- Relation
- Journal of Marketing Management Vol. 28, Issue 13-14, p. 1535-1552
- Publisher Link
- http://dx.doi.org/10.1080/0267257X.2012.736876
- Publisher
- Routledge
- Resource Type
- journal article
- Date
- 2012
- Description
- This conceptual paper continues the dialogue advancing the understanding of co-creation of value aligned to the actor-to-actor worldview (Vargo & Lusch, 2011), and builds on the work of Grönroos (2011) and Ramaswamy (2011). We introduce an effort-centric lens that interprets value as embedded in experience that is derived from individual efforts expended in co-creation processes. We conceptualise ‘experience sharing’ as a value creation effort for the direct benefit of others, ‘value-in-experience’ as an effort-based meaning of value creation, and ‘value initiators’ as actors who perform ‘experience sharing’. In turn, we put forward an integrated framework to expand our understanding of ‘co-creative’ interpretation of service provision.
- Subject
- experience sharing; value initiator; value fulfilment; service provision
- Identifier
- http://hdl.handle.net/1959.13/1317794
- Identifier
- uon:23508
- Identifier
- ISSN:0267-257X
- Language
- eng
- Reviewed
- Hits: 4229
- Visitors: 1480
- Downloads: 0
Thumbnail | File | Description | Size | Format |
---|