Examining children's preference for phonetically manipulated brand names across two English accent groups

Title: Examining children's preference for phonetically manipulated brand names across two English accent groups
Creator: Baxter, Stacey; Lowrey, Tina M.
Relation: International Journal of Research in Marketing Vol. 31, Issue 1, p. 122-124
Publisher Link: http://dx.doi.org/10.1016/j.ijresmar.2013.10.005
Publisher: Elsevier
Resource Type: journal article
Date: 2014
Description: Replicating Shrum et al. (2012), we demonstrate that individuals display a preference for brand names that contain vowel sounds that connote product attributes. We also illustrate the impact of accent and phonological development on the nature and presence of phonetic symbolism respectively. With no known studies examining the role of accent, it is suggested that this research makes a unique contribution, offering an alternative perspective on current global phonetic symbolism research.
Subject: brand names; English; children's preference; vowel sounds; product attributes
Identifier: http://hdl.handle.net/1959.13/1305446
Identifier: uon:21044
Identifier: ISSN:0167-8116
Language: eng
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