Revisiting the automaticity of phonetic symbolism effects

Title: Revisiting the automaticity of phonetic symbolism effects
Creator: Baxter, Stacey M.; Kulczynski, Alicia; Ilicic, Jasmina
Relation: International Journal of Research in Marketing Vol. 31, Issue 4, p. 448-451
Publisher Link: http://dx.doi.org/10.1016/j.ijresmar.2014.08.002
Publisher: Elsevier BV
Resource Type: journal article
Date: 2014
Description: This research extends our understanding of the automaticity of phonetic symbolism judgments for adults and children. Replicating Study 2 from Yorkston and Menon (2004), we demonstrate that phonetic-based inferences are automatic and relatively effortless for adults, but not for children. Phonetic symbolism effects have a developmental grounding, with initial phonetic-based judgments not present in younger children (6 to 9. years). Older children (10 to 13. years), however, demonstrate phonetic-based effects only when cognitive constraints are not imposed.
Subject: automaticity; phonetic symbolism; phonetic-based inferences
Identifier: http://hdl.handle.net/1959.13/1302367
Identifier: uon:20464
Identifier: ISSN:0167-8116
Language: eng
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