- Title
- The evolution of innovation: crowdsourcing as a heterogeneous organizational practice
- Creator
- Dunford, Richard; Cummings, Stephen
- Relation
- 73rd Annual Meeting of the Academy of Management. Proceedings of the Academy of Management Annual Meeting (Orlando, FL 8-13 August, 2013) p. 331-336
- Publisher Link
- http://dx.doi.org/10.5465/AMBPP.2013.128
- Publisher
- Academy of Management
- Resource Type
- conference paper
- Date
- 2013
- Description
- This study explores the diversity of forms whereby the emerging organizational practice of crowdsourcing is becoming manifest. Initial characterisations of crowdsourcing represented it as “social production”, a web-enabled innovation typified by the collaborative nature of tasks, the primacy of intrinsic over extrinsic motivation, and the self-policing of quality. However, based on thirteen case studies, we conclude that as crowdsourcing has evolved it has been characterised by heterogeneity rather than homogeneity of form. Specifically, collaboration may range from high to non-existent, the primary motivation may be extrinsic or intrinsic, and the self-policing of quality is characteristic of some, not all cases. Crowdsourcing provides an example of how, as an innovation evolves, its forms can become far more heterogeneous than are indicated by its initial manifestations.
- Subject
- crowdsourcing; innovation; social production
- Identifier
- http://hdl.handle.net/1959.13/1059006
- Identifier
- uon:16500
- Identifier
- ISSN:2151-6561
- Language
- eng
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