- Title
- Exploring factors affecting mobile social media interactions within service environments: a theoretical framework
- Creator
- Lucas, Ben; Carlson, Jamie
- Relation
- Australian and New Zealand Marketing Academy Conference 2012 (ANZMAC2012). Australian and New Zealand Marketing Academy Conference (ANZMAC) 2012 Conference Proceedings (Adelaide, S.A. 3-5 December, 2012)
- Relation
- http://www.anzmac12.com/
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Resource Type
- conference paper
- Date
- 2012
- Description
- The Facebook check-in feature on mobile devices has emerged in the marketplace as a potentially valuable tool for facilitating awareness, customer engagement and word-of-mouth referrals for service firms. Despite its growing use by consumers in real-time service encounters to disclose their location to others, a lack of understanding exists regarding what factors drive the adoption and use of this form of mobile social media technology in offline service environments. To fill this void in the literature, a Mobile Check-in Behaviour Model (MCiBM) is theoretically developed which proposes a number of antecedents influencing mobile social media ‘check-in’ behavior at the time of service consumption. Implications for theory and practice are discussed, with propositions to guide future research presented.
- Subject
- mobile commerce; e-Word of Mouth; location-based services; consumer behaviour; service encounters
- Identifier
- http://hdl.handle.net/1959.13/1047674
- Identifier
- uon:14817
- Identifier
- ISBN:9780646563305
- Language
- eng
- Full Text
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | ATTACHMENT01 | Publisher version (open access) | 259 KB | Adobe Acrobat PDF | View Details Download |