Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences

Title: Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences
Creator: Carlson, Jamie; O'Cass, Aron
Relation: Electronic Markets Vol. 21, Issue 4, p. 237-253
Publisher Link: http://dx.doi.org/10.1007/s12525-011-0073-z
Publisher: Springer
Resource Type: journal article
Date: 2011
Description: While the study of flow has attracted the interest of scholars seeking to understand its nature and effects on consumption related behaviors, it has received limited attention from Internet researchers seeking to understand factors controllable by firms which influence its formation. This study contributes to literature by examining the impact of consumer evaluations of website service interface performance components on the development of flow. The study also examines the moderating role of Internet selfefficacy. The analysis of data collected from consumers of organizations across two samples involved in the professional sport sector and e-retailing sector, indicate that the delivery of compelling website-service interface performance (via web-based components) is significantly related to the development of flow experiences.
Subject: flow; E-service encounters; E-service; E-commerce
Identifier: http://hdl.handle.net/1959.13/936287
Identifier: uon:12265
Identifier: ISSN:1019-6781
Language: eng
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