- Title
- Focusing on the focus group
- Creator
- Cameron, Jenny
- Relation
- Qualitative Research Methods in Human Geography p. 152-171
- Relation
- http://www.oup.com.au/titles/higher_ed/geography/9780195430158
- Publisher
- Oxford University Press
- Resource Type
- book chapter
- Date
- 2010
- Description
- An investigation of how consumers in England decide what to purchase in the context of debates about sustainable and ethical food production (Eden, Bear, and Walker 2008), a study of the environmental problems poor communities face and the interventions they develop in a low-income city in Ghana (Osumanu 2007), and an exploration of the experiences of Filipina domestic workers in Canada (Pratt 2002) - all are examples of research projects that employ focus groups to disentangle the complex web of relations and processes, meaning and representation, that comprise the social world. With the shift to more nuanced explorations of people-place relationships in geography, the focus group method has been increasingly recognized as a valuable research tool. Focus groups can be exhilarating and exciting, with people responding to the ideas and viewpoints expressed by others and introducing you, the researcher, and other group members to new ways of thinking about an issue or topic. This chapter discusses the diverse research potential of focus groups in geography, outlines key issues to consider when planning and conducting successful focus groups, and offers strategies for analyzing and presenting results.
- Description
- 3rd ed.
- Subject
- focus groups; research tools; geography
- Identifier
- http://hdl.handle.net/1959.13/935868
- Identifier
- uon:12154
- Identifier
- ISBN:9780195430158
- Language
- eng
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