- Title
- Examining the effects of perceived web innovateness in e-retailing.
- Creator
- Carlson, Jamie; O'Cass, Aron
- Relation
- Australian and New Zealand Marketing Academy Conference 2010: Doing More with Less (ANZMAC 2010). Proceedings of the Australian and New Zealand Marketing Academy Conference 2010: Doing More with Less (Canterbury, New Zealand 29 November - 1 December, 2010)
- Relation
- http://anzmac2010.org/proceedings/index.html
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Resource Type
- conference paper
- Date
- 2010
- Description
- Although innovation in e-services is an important area in marketing research and practice, the investigation into the direct effects of perceived website innovativeness in the context of e-retailing has largely been unexplored. To address this gap, this study theoretically develops, and empirically tests, a model investigating the impact of perceived website innovativeness on overall e-service quality, trust, website loyalty and word-of-mouth. Data were gathered via an online survey resulting in 406 responses from actual consumers to validate the research model. Conclusions and implications are discussed, with future research directions presented.
- Subject
- e-services; e-retailing; innovativeness; technologies; market research
- Identifier
- http://hdl.handle.net/1959.13/933502
- Identifier
- uon:11642
- Identifier
- ISBN:9780473178208
- Language
- eng
- Full Text
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | ATTACHMENT01 | Publisher version (open access) | 134 KB | Adobe Acrobat PDF | View Details Download |