Revisiting the substantiality criterion: from ethnic marketing to market segmentation
- Creator: Pires, Guilherme D. , Stanton, John , Stanton, Patricia
- Resource Type: journal article
- Date: 2011
Revisiting the substantiality test: from ethnic marketing to market segmentation
- Creator: Pires, Guilherme D. , Stanton, John
- Resource Type: conference paper
- Date: 2009