Scroll, Stop, Shop: Decoding impulsive buying in social commerce
- Creator: Azad Moghddam, Hamed , Carlson, Jamie , Wyllie, Jessica , Mahmudur Rahman, Syed
- Resource Type: journal article
- Date: 2024
Examining customer motivations to participate in social commerce: conceptualisation, impact and heterogeneity
- Creator: Azad Moghddam, Hamed
- Resource Type: thesis
- Date: 2022