A text mining and topic modelling perspective of ethnic marketing research
- Creator: Moro, Sérgio , Pires, Guilherme , Rita, Paulo , Cortez, Paulo
- Resource Type: journal article
- Date: 2019
Examining the consumption of financial products by Muslim consumers in Australia
- Creator: Jeffrey, Reyaz , Pires, Guilherme , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2019
Revisiting the substantiality test: from ethnic marketing to market segmentation
- Creator: Pires, Guilherme D. , Stanton, John
- Resource Type: conference paper
- Date: 2009
Ethnic marketing ethics
- Creator: Pires, Guilherme D. , Stanton, John
- Resource Type: journal article
- Date: 2002
Ethnic marketing sensitivity: reconciling rigorous theory with pragmatism
- Creator: Pires, Guilherme , Stanton, John
- Resource Type: working paper