The effect of electronic Word-Of-Mouth (eWOM) language on purchase persuasion
- Creator: Alshoon, Shaher Mahmood
- Resource Type: thesis
- Date: 2024
Managing Virtual Rapport on TripAdvisor: Discourse in Hotel Responses to Negative Online Reviews
- Creator: Taw, Ly Wen , Paramasivam, Shamala , Libert, Alan , Moskovsky, Christo , Jalaluddin, Ilyana , Darmi, Ramiza
- Resource Type: journal article
- Date: 2022
Rapport management in hotel responses to online reviews in Malaysia
- Creator: Ly Wen, Taw
- Resource Type: thesis
- Date: 2022
Setting the future of digital and social media marketing research: perspectives and research propositions
- Creator: Dwivedi, Yogesh K. , Ismagilova, Elvira , Hughes, D. Laurie , Carlson, Jamie , Filieri, Raffaele , Jacobson, Jenna , Jain, Varsha , Karjaluoto, Heikki , Kefi, Hajer , Krishen, Anjala S. , Kumar, Vikram , Rahman, Mohammad M. , Raman, Ramakrishnan , Rauschnabel, Philipp A. , Rowley, Jennifer , Salo, Jari , Tran, Gina A. , Wang, Yichuan
- Resource Type: journal article
- Date: 2021
Effects of photos on WOM effectiveness
- Creator: Lau, Yee Chau
- Resource Type: thesis
- Date: 2018