Your selections:
Keeping it real: examining the influence of co-branding authenticity in cause-related marketing
- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia
Spillover effects in marketing: integrating core research domains
- Raufeisen, Xenia, Wulf, Linda, Köcher, Sören, Faupel, Ulya, Holzmüller, Hartmut H.
Three's company: investigating cognitive and sentiment unit imbalance in co-branding partnerships
- Baxter, Stacey M., Ilicic, Jasmina
Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations
- Ilicic, Jasmina, Baxter, Stacey
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