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Feel the VIBE: examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media

Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments

The evaluative conditioning of well-established liked, disliked, and neutral brands. A new, multidimensional approach to understanding consumer behaviour

Established liked versus disliked brands: brain activity, implicit associations and explicit responses

Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

Managing web site performance taking account of the contingency role of branding in multi-channel retailing

Children's band-related social interaction: a preliminary investigation into the impact of age, sex and birth-order

Explaining brand performance differentials between firms via innovation and marketing

An exploratory perspective of service brand associations

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