The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge
- Creator: Cheung, Man Lai , Pires, Guilherme , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2020
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2019