Customer engagement with brands in social media platforms Configurations, equifinality and sharing
- Creator: Carlson, Jamie , Gudergan, Siegfried P. , Gelhard, Carsten , Rahman, Mohammad Mahfuzur
- Resource Type: journal article
- Date: 2019
Heterogeneity in dynamic capability configurations: equifinality and strategic performance
- Creator: Gelhard, Carsten , von Delft, Stephan , Gudergan, Siegfried P.
- Resource Type: journal article
- Date: 2016
Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I - method
- Creator: Hair Jr., Joe F. , Sarstedt, Marko , Matthews, Lucy M. , Ringle, Christian M.
- Resource Type: journal article
- Date: 2016
Identifying and treating unobserved heterogeneity with FIMIX-PLS: part II - a case study
- Creator: Matthews, Lucy M. , Sarstedt, Marko , Hair, Joseph F. , Ringle, Christian M.
- Resource Type: journal article
- Date: 2016
The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence
- Creator: Wilden, Ralf , Gudergan, Siegfried P.
- Resource Type: journal article
- Date: 2015