Assessing connectivity in ICT-driven consumer empowerment
- Creator: Pires, Guilherme , Rita, Paulo , Stanton, John
- Resource Type: conference paper
- Date: 2010
Examining the effects of perceived web innovateness in e-retailing.
- Creator: Carlson, Jamie , O'Cass, Aron
- Resource Type: conference paper
- Date: 2010
Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance
- Creator: Sok, Phyra , O'Cass, Aron
- Resource Type: conference paper
- Date: 2010
Examining the nature of Australian child-directed magazine advertising
- Creator: Baxter, Stacey , Perkins, Alicia
- Resource Type: conference paper
- Date: 2010
Examining the role of value offering in creating competitive advantages for street food vendors against restaurants in Mumbai, India
- Creator: Meshram, Kanika , O'Cass, Aron
- Resource Type: conference paper
- Date: 2010
Identification in popular music: a netnographic exploration of online fan communities
- Creator: Perkins, Alicia
- Resource Type: conference paper
- Date: 2010
Sounding it out! Phonetic symbolism and children's brand name preference
- Creator: Baxter, Stacey , Lowrey, Tina M.
- Resource Type: conference paper
- Date: 2010
The influence of product placement prominence on consumer attitudes and intentions: a theoretical framework
- Creator: Kozary, Ben , Baxter, Stacey
- Resource Type: conference paper
- Date: 2010