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For all to see: social risk and observable complaining on Facebook

Promoting authenticity through celebrity brands

Customer engagement with brands in social media platforms Configurations, equifinality and sharing

Families and food: exploring food well-being in poverty

Pseudohomophones as brand names: Prioritising the emotionally interesting homophone

Spot the difference: examining facial characteristics that enhance spokesperson effectiveness

User experience sharing: understanding customer initiation of value co-creation in online communities

You see froot, you think fruit: examining the effectiveness of pseudohomophone priming

Measurement in the social sciences: where C-OAR-SE delivers and where it does not

Names versus faces: examining spokesperson-based congruency effects in advertising

The effect of construal level on time perceptions, confidence in judgements and future preferences

The role of convenience in a recreational shopping trip

Implementing competitive strategies: the role of responsive and proactive market orientations

Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation

Market orientation versus innovative culture: two routes to superior brand performance

The internet, consumer empowerment and marketing strategies

Retail sales explanations: resolving unsatisfactory sales encounters

Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

Managerial views of consumerism: a two-country comparison

  • Creator: Quazi, Ali M.
  • Resource Type: journal article
  • Date: 2002
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