The effects of perceived industry competitive intensity and marketing-related capabilities: drivers of superior brand performance
- Creator: O'Cass, Aron , Weerawardena, Jay
- Resource Type: journal article
- Date: 2010
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
- Creator: O'Cass, Aron , Weerawardena, Jay
- Resource Type: journal article
- Date: 2009
Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance
- Creator: Weerawardena, Jay , O'Cass, Aron George , Julian, Craig
- Resource Type: journal article
- Date: 2006